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Nintendo's Switch 2 has sold 17 million units in its first eight months, making it the company's fastest-selling hardware ever. Third-party publishers are ramping up support as analysts forecast 35 million units by end of 2026.
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The gaming industry reached 195.6 billion in 2025, up 5.3% and past its 2021 pandemic peak. China generated nearly 4 billion of the roughly 10 billion added since 2021, while Roblox became a global economic engine. EA is reportedly in talks for a 52.5 billion buyout.
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Phil Spencer is retiring after 38 years at Microsoft and 12 running Xbox. Sarah Bond, the expected successor, resigned. Microsoft appointed Asha Sharma—an AI executive with no gaming background—to run the division.
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Bigger Games just landed $25M for Kitchen Masters with former Activision president joining the board. Here's why VCs are betting big on mobile cooking games.
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